White Pine Bay is a fictional town featured in the television series Bates Motel. It serves as the primary setting for the show, which is a contemporary prequel to the classic film Psycho. The town is depicted as a small, secluded community with a mix of picturesque landscapes and dark secrets. The series explores the complex relationship between Norman Bates and his mother, Norma Bates, as they navigate life in White Pine Bay. The town's atmosphere is often tense and eerie, reflecting the psychological themes of the show while showcasing the struggles of its characters.