The term "White Ocean" refers to a concept in the field of business and innovation, representing a market space that is free from competition. It emphasizes creating unique products or services that stand out, rather than competing in saturated markets, often referred to as "Red Oceans." The idea encourages companies to explore new opportunities and develop innovative solutions. In the context of business strategy, the "White Ocean" approach can lead to increased profitability and customer loyalty. By focusing on differentiation and value creation, organizations can establish themselves as leaders in their respective fields, fostering a culture of creativity and forward-thinking.