Whisky competitions are events where various brands and types of whisky are judged by experts and enthusiasts. These competitions evaluate whiskies based on criteria such as aroma, flavor, and overall quality. Awards are given to the best entries, helping consumers identify high-quality options in the market. Many whisky competitions, like the San Francisco World Spirits Competition and the World Whiskies Awards, attract entries from distilleries worldwide. Winning a medal can significantly boost a whisky's reputation and sales, as consumers often seek out award-winning products for their unique qualities and craftsmanship.