Wheels Up is a private aviation company that provides on-demand flight services. Founded in 2013, it offers a membership-based model, allowing customers to book private jets for travel without the need for ownership. The company aims to make private flying more accessible and convenient for individuals and businesses. The service includes a fleet of various aircraft types, catering to different travel needs. Members can enjoy benefits such as guaranteed availability, flexible booking options, and access to exclusive events. Wheels Up also partners with other companies to enhance the travel experience for its users.