The Western Music Association (WMA) is a non-profit organization dedicated to promoting and preserving the rich heritage of Western music. Founded in 1980, it serves as a platform for artists, songwriters, and fans to connect and celebrate the genre, which includes styles like country, folk, and cowboy music. The WMA hosts annual events, including a music festival and awards ceremony, to recognize outstanding contributions to Western music. In addition to events, the WMA provides resources for musicians and industry professionals, such as workshops and networking opportunities. The organization also supports educational initiatives to foster appreciation for Western music among younger generations, ensuring the genre's continued growth and relevance.