Welch's Grape Juice is a popular non-alcoholic beverage made from Concord grapes. It is known for its sweet flavor and rich purple color. The juice is often enjoyed by families and is a common choice for celebrations and gatherings. Welch's uses a pasteurization process to ensure the juice is safe for consumption and has a long shelf life. Founded in 1869 by Welch's founder Thomas Welch, the brand has become synonymous with grape juice in the United States. The company emphasizes the use of high-quality grapes and sustainable farming practices. Welch's Grape Juice is available in various sizes and packaging options, catering to different consumer needs.