WebP is an image format developed by Google that provides both lossy and lossless compression. It aims to reduce the file size of images without significantly compromising quality, making it ideal for web use. This format supports transparency and animation, allowing for versatile applications in web design. One of the key advantages of WebP is its ability to produce smaller file sizes compared to traditional formats like JPEG and PNG. This can lead to faster loading times for websites, improving user experience and potentially boosting search engine rankings. Many modern browsers support WebP, making it increasingly popular among web developers.