Web Animation refers to the use of animated graphics and visual effects on websites to enhance user experience. It can include simple movements, transitions, and interactive elements that engage visitors and make content more appealing. Common techniques involve using CSS, JavaScript, and HTML5 to create animations that run smoothly in web browsers. These animations can serve various purposes, such as guiding users through a website, providing feedback on actions, or adding visual interest to static content. By incorporating web animation, designers can improve navigation and storytelling, ultimately leading to a more dynamic and enjoyable online experience.