Watkins is a brand known for its natural and organic products, including food, personal care, and household items. Founded in 1868 by J.R. Watkins, the company emphasizes quality and sustainability, using ingredients sourced from nature. Their product line features items like spices, extracts, and essential oils. In addition to its consumer goods, Watkins operates a direct sales model, allowing independent consultants to sell products directly to customers. This approach has helped the brand build a loyal customer base and expand its reach. Today, Watkins continues to focus on health-conscious consumers seeking natural alternatives.