Wanda Sports is a global sports marketing and event management company that focuses on promoting and organizing sports events. It is a subsidiary of Wanda Group, a Chinese conglomerate known for its investments in various sectors, including entertainment and real estate. The company manages a range of sports properties and offers services such as sponsorship, media rights, and event management. Founded in 2019, Wanda Sports aims to enhance the sports experience for fans and brands alike. It operates in various sports, including soccer, marathons, and eSports, connecting athletes, sponsors, and audiences through innovative marketing strategies and engaging events.