WWE's NXT is a professional wrestling brand under World Wrestling Entertainment (WWE) that focuses on developing new talent. It serves as a training ground for wrestlers, allowing them to showcase their skills in front of live audiences and television viewers. NXT features a mix of established stars and up-and-coming wrestlers, providing a platform for them to grow and gain experience. The brand is known for its high-energy matches and compelling storylines, often highlighting unique characters and rivalries. NXT has its own weekly television show, which has gained popularity for its emphasis on in-ring action and storytelling, making it a key part of WWE's overall programming.