"WIN: Who is Next" is a South Korean reality television show that focuses on discovering and training the next generation of K-pop idols. The program features various contestants who showcase their talents in singing, dancing, and performance, competing for a chance to debut in a new boy group. The show is produced by YG Entertainment, a prominent entertainment company known for launching successful K-pop acts. Contestants undergo rigorous training and face challenges that test their skills and teamwork, with viewers voting for their favorites throughout the competition.