WAG stands for "Wives and Girlfriends," a term commonly used in sports to refer to the partners of professional athletes. It gained popularity in the early 2000s, particularly in the context of soccer, where the media often highlighted the glamorous lifestyles of these women. WAGs are often seen attending games, supporting their partners, and participating in charity events. The term has also been associated with a specific cultural phenomenon, where WAGs are portrayed in the media as fashion icons and influencers. This portrayal can sometimes lead to stereotypes, reducing their identities to mere extensions of their partners, rather than recognizing their individual achievements and contributions.