Vuse is a brand of electronic cigarettes and vaping products owned by Reynolds American Inc., a subsidiary of British American Tobacco. It offers a variety of devices, including vape pens and pods, designed to provide an alternative to traditional tobacco smoking. The brand focuses on delivering a range of flavors and nicotine strengths to cater to different preferences. Vuse products are marketed as a less harmful option for adult smokers looking to transition away from combustible cigarettes, while also complying with regulations regarding age restrictions and advertising.