Vuforia is an augmented reality (AR) platform developed by PTC that enables developers to create AR applications. It uses computer vision technology to recognize images, objects, and environments, allowing digital content to be overlaid onto the real world through devices like smartphones and tablets. The platform supports various features, including image recognition, 3D object tracking, and environment tracking. Vuforia is widely used in industries such as gaming, education, and marketing, providing interactive experiences that enhance user engagement and understanding of products or concepts.