"Viva, Mexico" is a popular phrase that expresses pride and celebration of Mexican culture and heritage. It is often used during national holidays, festivals, and events that honor the country's history and traditions. The phrase embodies the spirit of unity and patriotism among the Mexican people. The phrase is commonly associated with Independence Day, celebrated on September 16, when Mexico gained independence from Spanish rule in 1810. During this time, people participate in parades, fireworks, and traditional music, showcasing the rich cultural diversity of Mexico. "Viva, Mexico" serves as a rallying cry for national pride and cultural appreciation.