Vitamin Shoppe is a retail chain that specializes in health and wellness products, including vitamins, minerals, herbs, and dietary supplements. Founded in 1977, it aims to provide customers with a wide range of products to support their health goals. The stores also offer various health foods, sports nutrition items, and personal care products. In addition to its physical locations, Vitamin Shoppe has an online store, making it convenient for customers to shop from home. The company emphasizes quality and transparency, often providing detailed information about the ingredients and benefits of its products to help consumers make informed choices.