Visual communication is the use of visual elements to convey information or ideas. This can include images, symbols, graphs, charts, and videos. By utilizing these visual tools, complex information can be presented in a more accessible and engaging way, making it easier for audiences to understand and retain the message.
Effective visual communication is essential in various fields, such as marketing, education, and design. It helps to capture attention, enhance comprehension, and facilitate better decision-making. By combining visuals with text, communicators can create a more impactful and memorable experience for their audience.