Visual Psychology is the study of how people perceive and interpret visual information. It explores how our brains process images, colors, and shapes, influencing our emotions and behaviors. This field combines elements of psychology, neuroscience, and design to understand how visual stimuli can affect decision-making and social interactions. Researchers in Visual Psychology examine concepts like color theory, gestalt principles, and visual perception. These concepts help explain why certain images or designs can evoke specific feelings or reactions. By understanding these principles, designers and marketers can create more effective visual content that resonates with their audience.