Visual Development is the process of creating the look and feel of characters, environments, and objects in animation and video games. It involves artists sketching and designing visuals that convey the story and emotions of the project. This stage is crucial because it sets the tone and style, helping to bring ideas to life in a way that resonates with the audience. During Visual Development, artists often create concept art, color palettes, and character sheets. These elements guide the entire production team, including animators and modelers, ensuring that everyone shares a unified vision. Notable artists in this field, like Hayao Miyazaki and Glen Keane, have significantly influenced the art of storytelling through their unique visual styles.