Vietnamese pop music, often referred to as V-Pop, is a popular music genre in Vietnam that blends traditional Vietnamese sounds with modern pop influences. It features catchy melodies, upbeat rhythms, and often incorporates elements from K-Pop and Western pop music. Artists typically sing in Vietnamese, and the lyrics often focus on themes of love, youth, and everyday life. The genre has gained significant popularity since the early 2000s, with many artists like Sơn Tùng M-TP and Hương Giang rising to fame. Music videos are an essential part of V-Pop, showcasing vibrant visuals and choreography, which help engage a younger audience and promote the artists' work across social media platforms.