A video game publisher is a company responsible for the marketing, distribution, and promotion of video games. They often work closely with developers to ensure that a game reaches its target audience and is successful in the market. Publishers may also provide funding for game development and help with quality assurance and localization. In addition to managing the release of games, video game publishers often handle the production of physical copies and digital downloads. They may also oversee the game's marketing campaigns, including advertisements and promotional events, to attract players and boost sales. Examples of well-known publishers include Electronic Arts, Activision, and Ubisoft.