Video frame rate refers to the number of individual frames or images displayed in one second of video playback. It is typically measured in frames per second (fps). Common frame rates include 24 fps for movies, 30 fps for television, and 60 fps for high-action content like sports or video games. A higher frame rate can result in smoother motion, while a lower frame rate may create a more cinematic feel. The choice of frame rate can affect the overall viewing experience. For instance, 24 fps is often used in films to create a specific aesthetic, while 60 fps is preferred for fast-paced action to enhance clarity. Understanding frame rates helps in selecting the right settings for video production and playback.