The Video Coding Experts Group (VCEG) is a group within the International Telecommunication Union (ITU) that focuses on developing video coding standards. Established in the late 1990s, VCEG aims to improve video compression techniques, making it easier to transmit and store video content efficiently. Their work is crucial for various applications, including streaming services and video conferencing. VCEG collaborates with other organizations, such as the Moving Picture Experts Group (MPEG), to create advanced coding standards like H.264 and H.265. These standards help ensure high-quality video playback while minimizing bandwidth usage, benefiting both content creators and consumers.