Vevo is a video hosting service that specializes in music videos. Launched in 2009, it was created as a joint venture between major record labels, including Universal Music Group, Sony Music, and Warner Music Group. Vevo provides a platform for artists to showcase their music videos and connect with fans. The service is available on various platforms, including its own website and mobile apps, as well as on YouTube. Vevo features a wide range of content, including official music videos, live performances, and exclusive interviews with artists. It aims to enhance the music experience for viewers while promoting artists and their work.