Verve Records is a prominent American record label founded in 1956 by Norman Granz. It is best known for its extensive catalog of jazz music, featuring legendary artists such as Ella Fitzgerald, Louis Armstrong, and Billie Holiday. The label has played a significant role in popularizing jazz and has become synonymous with high-quality recordings. Over the years, Verve has expanded its offerings to include various genres, including pop and classical music. The label has also been involved in producing soundtracks and collaborating with contemporary artists, ensuring its continued relevance in the music industry.