Vercel is a cloud platform designed for frontend developers, enabling them to deploy and host websites and applications with ease. It offers features like serverless functions, automatic scaling, and a global Content Delivery Network (CDN) to enhance performance and user experience. With a focus on frameworks like Next.js, Vercel simplifies the development workflow by providing seamless integration and deployment processes. Developers can push their code directly from their repositories, making it a popular choice for modern web projects.