Velvia is a brand of color reversal film produced by Fujifilm, known for its vibrant colors and fine grain. It is particularly popular among landscape photographers and nature enthusiasts for its ability to capture rich, saturated hues, making it ideal for outdoor scenes. Originally introduced in 1990, Velvia has undergone several updates, with different versions offering varying levels of sensitivity and color rendition. Photographers often choose Velvia for its distinctive look, which enhances the visual impact of images, especially in bright lighting conditions.