Velveeta is a processed cheese product known for its smooth, creamy texture and mild flavor. It is often used in recipes for cheese dips, casseroles, and macaroni and cheese. Unlike traditional cheese, Velveeta melts easily and maintains its consistency when heated, making it a popular choice for cooking. Originally introduced in the 1920s, Velveeta is made from a blend of cheese, milk, and other ingredients. It is sold in blocks or slices and is recognized for its bright yellow color. The product is marketed as a convenient option for quick meals and snacks.