The Van Tharp Institute is an educational organization focused on trading psychology and strategies. Founded by Van K. Tharp, a well-known trading coach, the institute offers various courses, workshops, and resources aimed at helping traders improve their performance and develop a successful trading mindset. The institute emphasizes the importance of understanding one's own psychology and risk management in trading. It provides tools and techniques to help traders identify their strengths and weaknesses, ultimately aiming to enhance their decision-making processes in the financial markets.