VUC stands for Volatility, Uncertainty, Complexity, and Ambiguity. It is a framework used to describe the challenging conditions in today's business and social environments. Each element highlights different aspects of how rapidly changing circumstances can affect decision-making and strategic planning. Organizations often face VUC conditions due to factors like technological advancements, global events, and shifting consumer behaviors. Understanding VUC helps leaders develop more adaptive strategies, enabling them to navigate unpredictable situations and make informed choices in a fast-paced world.