VGR, or Vanguard Group, is an American investment management company known for its low-cost mutual funds and exchange-traded funds (ETFs). Founded in 1975 by John C. Bogle, VGR pioneered the concept of index investing, which aims to replicate the performance of a specific market index rather than trying to outperform it. This approach has made investing more accessible and affordable for individual investors. VGR is also recognized for its client-owned structure, meaning that the funds are owned by the investors themselves rather than outside shareholders. This unique model allows VGR to focus on the best interests of its clients, often resulting in lower fees and better long-term returns.