VDM, or Vernacular Design Method, is a design approach that emphasizes the use of everyday language and cultural references in the creation of products and services. This method aims to make designs more relatable and accessible to users by incorporating familiar elements from their daily lives. By focusing on the user's perspective, VDM encourages designers to consider the social and cultural context of their work. This can lead to more meaningful interactions between users and products, ultimately enhancing user experience and satisfaction.