User-generated content refers to any form of content created and shared by individuals rather than professional creators or organizations. This can include text, images, videos, and reviews posted on platforms like social media, blogs, and forums. Examples of user-generated content include Instagram photos, YouTube videos, and product reviews on Amazon. This type of content is valuable because it reflects authentic experiences and opinions from everyday users. It often fosters community engagement and can influence purchasing decisions. Brands frequently leverage user-generated content in their marketing strategies to build trust and connect with their audience.