Urdu Pop is a vibrant music genre that blends traditional Urdu poetry with contemporary pop sounds. Emerging in the late 20th century, it features catchy melodies and modern instrumentation, appealing to a younger audience while retaining cultural roots. Artists like Vital Signs and Junoon played pivotal roles in popularizing this genre, often incorporating elements of rock and electronic music. The lyrics typically explore themes of love, social issues, and personal experiences, making Urdu Pop relatable and engaging for listeners across South Asia and beyond.