Universal Interactive is a division of Universal Studios that focuses on creating and publishing video games. The company develops games based on popular franchises, including movies and television shows, allowing fans to engage with their favorite characters and stories in an interactive way. Founded in the early 2000s, Universal Interactive has produced a variety of titles across different platforms, including consoles and mobile devices. The division aims to enhance the entertainment experience by combining storytelling with gameplay, appealing to both gamers and fans of Universal's extensive media catalog.