Universal Creative is the global design and development division of Universal Parks & Resorts. It is responsible for creating innovative attractions, experiences, and themed environments for various Universal theme parks around the world. The team consists of architects, designers, and engineers who work together to bring imaginative concepts to life. The division focuses on enhancing guest experiences through cutting-edge technology and storytelling. Projects include rides, shows, and immersive environments that reflect popular Universal franchises, such as Harry Potter and Jurassic Park. By blending creativity with engineering, Universal Creative aims to deliver unforgettable adventures for visitors.