The USBWA, or United States Basketball Writers Association, is an organization that represents journalists who cover college basketball. Founded in 1956, it aims to promote the interests of basketball writers and enhance the coverage of the sport. The USBWA also provides a platform for its members to share insights and experiences related to basketball journalism. In addition to supporting writers, the USBWA is known for its annual awards, including the Oscar Robertson Trophy, which honors the national player of the year in men's college basketball. The organization plays a significant role in recognizing excellence in the sport and its coverage.