USAA, or the United Services Automobile Association, is a financial services group that primarily serves members of the military, veterans, and their families. Founded in 1922, it offers a range of products, including insurance, banking, and investment services, tailored to the unique needs of its members. Headquartered in San Antonio, Texas, USAA is known for its strong customer service and commitment to supporting military families. The organization operates on a membership basis, meaning that only eligible individuals can access its services, which helps create a community-focused environment.