UBM stands for "Universal Business Model," which refers to a framework that organizations use to create, deliver, and capture value. It encompasses various components such as customer segments, value propositions, revenue streams, and key activities. This model helps businesses understand their market and optimize their operations for better performance. In recent years, UBM has gained popularity among startups and established companies alike. By adopting a universal approach, businesses can adapt to changing market conditions and customer needs more effectively. This flexibility is crucial for long-term success in today's competitive landscape.