Typography styles refer to the various ways text can be presented in design, influencing readability and aesthetics. Common styles include serif, which features small lines at the ends of letters, and sans-serif, which has a clean, modern look without those lines. Other styles include script, resembling handwritten text, and display, which is often bold and decorative for headlines. Each typography style serves a different purpose and can evoke specific emotions or responses. For instance, serif fonts are often used in print for their classic feel, while sans-serif fonts are popular in digital media for their clarity. Choosing the right style is essential for effective communication.