Turo is a peer-to-peer car-sharing platform that allows individuals to rent out their personal vehicles to others. Users can browse a variety of cars, from economy models to luxury vehicles, and book them for short-term use. The service operates through a website and mobile app, making it convenient for both car owners and renters. Founded in 2010, Turo aims to provide an alternative to traditional car rental services. It offers flexible rental options, often at competitive prices, and allows car owners to earn money from their vehicles when they are not in use.