Turkish pop music is a popular genre that blends traditional Turkish sounds with modern influences, including Western pop, rock, and electronic music. It often features catchy melodies, rhythmic beats, and lyrics that resonate with everyday life, love, and social issues. The genre gained prominence in the 1990s, with artists like Tarkan and Sezen Aksu leading the way. Today, Turkish pop music continues to evolve, incorporating diverse styles and reaching audiences both in Turkey and around the world. It plays a significant role in the cultural landscape, reflecting the country's rich musical heritage.