Tulving is a prominent figure in the field of psychology, particularly known for his research on memory. He introduced the concepts of episodic memory and semantic memory, which describe different types of long-term memory. Episodic memory refers to the recollection of personal experiences and specific events, while semantic memory involves facts and general knowledge. His work has significantly influenced our understanding of how memories are formed, stored, and retrieved. Tulving's theories have led to further research in cognitive psychology and have practical applications in areas such as education, therapy, and even legal settings, where memory reliability is crucial.