Trek Bicycle Corporation is an American manufacturer of bicycles and cycling products, founded in 1976. Headquartered in Waterloo, Wisconsin, Trek is known for its innovative designs and high-quality bikes, catering to various cycling disciplines, including road, mountain, and hybrid biking. The company also produces accessories and apparel for cyclists. Trek has a strong commitment to sustainability and community involvement, often supporting local bike advocacy groups and promoting cycling as a healthy and eco-friendly mode of transportation. The brand is recognized globally and has a significant presence in the competitive cycling market, sponsoring professional teams and events.