Travis Scott is an American rapper, singer, and songwriter known for his unique sound and energetic performances. He gained fame with his albums like Rodeo and Astroworld, which feature a blend of hip hop, trap, and psychedelic music. His collaborations with other artists, including Drake and Kylie Jenner, have further solidified his status in the music industry. In addition to his music career, Travis Scott is also recognized for his innovative approach to branding and marketing. He has launched successful merchandise lines and collaborated with major brands like Nike and McDonald's, making him a prominent figure in both music and pop culture.