Travel standards refer to the guidelines and regulations that ensure safety, quality, and consistency in the travel industry. These standards can apply to various aspects, including airlines, hotels, and tour operators. They help protect travelers by setting minimum requirements for services, accommodations, and transportation. Organizations like the International Air Transport Association (IATA) and the World Tourism Organization (UNWTO) play a crucial role in establishing these standards. By adhering to these guidelines, businesses can enhance customer satisfaction and promote responsible travel practices, ultimately benefiting both travelers and the industry as a whole.