Travel Retail refers to the sale of goods to international travelers, typically found in airports, train stations, and other transit hubs. This sector includes a variety of products, such as cosmetics, perfumes, alcohol, and luxury items, often offered at duty-free prices, meaning they are exempt from certain taxes. The primary goal of Travel Retail is to enhance the shopping experience for travelers while providing brands with access to a global audience. Retailers in this space often create unique store environments and promotions to attract customers, capitalizing on the limited time travelers have before their flights or journeys.