Traditional merchants are individuals or businesses that sell goods directly to consumers, often in physical stores or markets. They typically source their products from manufacturers or wholesalers and offer a variety of items, ranging from food to clothing. These merchants rely on face-to-face interactions to build relationships with customers and provide personalized service. In many cultures, traditional merchants play a vital role in local economies by supporting community needs and fostering social connections. They often participate in local events and markets, showcasing their products and engaging with customers. This approach contrasts with modern retail methods, such as online shopping, which have become increasingly popular.