Traditional customs are practices and beliefs that are passed down through generations within a culture or community. These customs can include rituals, festivals, clothing, and food that reflect the values and history of a group. For example, the celebration of Diwali in India involves lighting lamps and sharing sweets, symbolizing the victory of light over darkness. These customs often play a significant role in social cohesion, helping to strengthen community bonds and identity. They can vary widely between different cultures, such as the Midsummer celebrations in Sweden or the Day of the Dead in Mexico, each showcasing unique traditions and meanings.